1. adteachings:

    Listen to George Lois.

    Always be selling.

    via - adteachings
     
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  3. adteachings:

    Bartle Bogle Hegarty’s creative philosophy can fit on a pencil.

    via - adteachings
     
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  5. adteachings:

    There was a time when ad people could knowingly or unknowingly recycle an idea from the past. Today, the Internet will call you out. This is sometimes unfair, because so many of the ads we see online are scams.

    The top ad is from Gode, Turkey (2014)

    The middle ad was done by Bates in China (2001)

    The bottom ad is from Markom/Leo Burnett in Turkey (2007)

    Source: Ads of the World

    The thing is, Joe Consumer doesn’t religiously follow the trade press.

    D. Ogilvy had a thing about two housewives where one says “I would have bought that soap if only the body copy hadn’t been set in 10pt Garamond”

    I suppose here the corollary is “I would have bought that mascara if only I hadn’t seen the same concept 13 years ago in AdWeek.”

    We need to get over ourselves. I’m reluctant to say nothing is new… But very little is.

    via - adteachings
     
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  7. karenhurley:

    Work and Income New Zealand

    Clemenger BBDO Via

    Media placement is a creative role.

    via - karenhurley
     
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  9. Machines of Loving Grace

    The most interesting thing I’ve found so far this week, or re-discovered to be more accurate, is a three part documentary series called All Watched Over By Machines Of Loving Grace.

    Here is part one:

    All Watched Over By Machines Of Loving Grace Part 1: Love and Power from Lilith Lela on Vimeo.

    I’m only halfway through part 2 to be honest, so I can’t comment too well on the content beyond that, but it is one of the most fascinating documentary series I can recall for anyone interested in the way computing machines have shaped humanity, and how they are continuing to do so.

    I was reminded of these documentaries by a recent blog post by Martin Weigel of the same title - martinweigel.org/2014/07/07/all-watched-over-by-machines-of-loving-grace-notes-of-disquiet-and-disbelief - itself also taken from the title of the 1967 poem by Richard Brautigan:

    I like to think (and
    the sooner the better!)
    of a cybernetic meadow
    where mammals and computers
    live together in mutually
    programming harmony
    like pure water
    touching clear sky.

    I like to think
    (right now, please!)
    of a cybernetic forest
    filled with pines and electronics
    where deer stroll peacefully
    past computers
    as if they were flowers
    with spinning blossoms.

    I like to think
    (it has to be!)
    of a cybernetic ecology
    where we are free of our labors
    and joined back to nature,
    returned to our mammal
    brothers and sisters,
    and all watched over
    by machines of loving grace.

    The first in the series focuses on Ayn Rand and Objectivism, but it is the second, the one I’m currently viewing, that is the most interesting thing.

    It focusses on the emergence of Ecology and the role that Cybernetics had to play. Ironically, given the current antagonism between tech and nature - everything from “put down the Playstation and get some sunshine” to “hybrid cars are bad for the environment because they use nickel” and “server farms cause global warming” - Ecology sprung from the belief that nature could be simplified and understood as closed systems: Electrical circuits and feedback loops.

    This belief, it turns out, was completely false.

    Cybernetics is probably something that gets less attention these days than it deserves. Unfortunately when most of us hear the term we think of something like this:

    image

    But I think of Norbert Wiener. Norbert gave us the term Cybernetics, and I think his 1950 book “The Human Use of Human Beings” is critical reading for anyone trying to understand how computers have fundamentally changed how we communicate. It is also a wake up call that the internet is a new idea.

    All watched over… - the documentary - talks about a group of programmers and engineers who, in 1968, decided to move away from building mainframes and instead focus on finding ways to network large numbers of personal computers. They show a demonstration. In it they show how their network can allow multiple collaborators to work together on the same project. They had video integrated so they could video-conference. They also were using a mouse to control the UI. In 19-bloody-68!!

    We had the internet for nearly 20 years before we had a satisfactory solution for collaborating online.

    For the time being I don’t have too much more to add, other than to say that cybernetics will probably take up a fair bit of my attention over the coming months.

    Note: This was originally posted on another Tumblr I created called The Most Interesting Thing, but I deleted it because it was one blog too many.

     
  10. #cybernetics #communication #internet
     
     

  11. Superb writing.

    Avoiding the crutch of “we have stars. That will do.”

    100% great.

    Has feck all to do with why I might buy an Audi, won’t sell many cars.

     
  12. #content #advertising #audi #Breaking Bad
     
     

  13. Not storytellers, but sometimes people who tell stories.

    There was a lot of commentary on the Sagmeister “You are not a storyteller” video. Hell, I reblogged it saying it was “One of the very smartest things I’ve heard in a very, very long time”.

    It is true that we shouldn’t all get on our high horse about being storytellers, but we also shouldn’t throw the baby out with the bath water.

    It’s still okay to tell a story, just so long as the story relates to the product and is at least mildly interesting. As long as the story sells.

    It isn’t okay to tell a story to show the world what a tremendous storyteller you are. Make a film or write a book instead.

    These ads fall on the right side of this fence. Yes, they tell a story, and it is entertaining, but the story is about the products. It sells the product rather than the agency.

    karenhurley:

    Ahlens Department Store - Cat Series Adverts by King Stockholm Via

    via - karenhurley
     
  14. #advertising #storytelling #cats
     
     

  15. Hidden from sight, rare gems

    The most interesting thing I saw over the weekend was this video of 80’s wrestlers with all the words removed. Just the grunts, slaps and hideous breathing sounds.

    I understand if you can’t manage to watch it all.

    As bizarre as this is, it is important, and therefore interesting, because it reminds us that sometimes all it takes to solve a problem or create something new is to look at the world slightly differently.

    Carlos C. does this. He made this video. He looked at the ridiculousness of these people and saw something hidden and turned that into something funny. He went from “Gee, wrestlers grunt a lot” and took that to it’s logical extreme.

    That’s where the insights are: where we find the things that make people say “Why didn’t I think of that?" Because you were looking at the world like everyone else.

     
  16. #the most interesting thing #insight #wrestling #no words
     
     


  17. Fighting bears, but not the unfortunate circus kind

    The most interesting thing I’ve found this week is a true story about a bear called Wojtek that was enlisted by the Polish 22nd Transport Artillery Supply Company in WWII.

    image

    They found him when posted in Iran. A kid had him, as a baby bear, in a sack. But Wojtek was not in the greatest shape, so the soldiers bought him from the kid and fed him up on condensed milk.

    Wojtek turned into quite the soldier, smoking cigarettes, wrestling the other solders and fighting Nazis.

    There is a pretty detailed, and thoroughly entertaining account on Badass of the Week here: badassoftheweek.com/index.cgi?id=15422271533

    The most incredible part of this story is the role he played in capturing Monte Cassino from the Germans, carrying 100 pound boxes of ammunition to the troops while under fire.

    One of the Polish soldiers, Augustyn Karolewski, who fought alongside Wojtek described him in fairly affable terms: ”He was just like a dog - nobody was scared of him. He liked a cigarette, he liked a bottle of beer - he drank a bottle of beer like any man.”

    Wojtek spent his days after the war in Edinburgh zoo, near a camp where many of the Polish soldiers were billeted after the war. They used to visit him and throw him cigarettes. A couple even jumped the enclosure for a wrestle for old times sake.

    Note: This was originally posted on another Tumblr I created called The Most Interesting Thing, but I deleted it because it was one blog too many.

     
  18. #wojtek #ww2 #wwii #fighting bear #polish #the most interesting thing
     
     

  19. via - nevver
     
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