1. creativesomething:

    Discover yourself by creating.

    via - creativesomething

  3. When your product is identical, give it a heart

    Petrol is petrol. Though, that being said, I’m pretty fussy about what I put in my glorious ute Joanie (Hint: Nothing under 95 octane).

    Caltex, via Leo Burnett, have done a nice job of giving a product that is ostensibly identical to the competition some heart here.

    If it isn’t different, make it different. Sometimes the only way to do that is to make it human.

  4. #advertising #branding #caltex

  5. Yeah, this is pretty good.

    Pretty, pretty good

    It reminds me slightly of the Subaru Mediocrity:


    Smart: Big city cars. Big nonsense
    Advertising Agency: BBDO, Berlin, Germany

    via - karenhurley
  6. #smart #advertising #automotive

  7. Every lady loves a tradie.

  8. #advertising #sauce #romance

  9. You see a lot of these minimalist character appropriations - think Lego superheroes for example.

    I really like this, it’s by two Russian designers - Constantin Bolimond and Dmitry Patsukevich. But I think this would have been just that little bit nicer if the Homer was a big fat Shiraz bottle. You know? The ones that get big and fat at the bottom? 

  10. #design #packaging #wine #The Simpsons

  11. karenhurley:

    Hans Brinker Budget Hotel: Accidentally eco-friendly 

    I really love the Hans Brinker Budget Hotel campaigns, I think I’ll be sharing a few of them over the next week. It almost makes me want to stay there. Almost. 

    via - adteachings

  13. getbeta:

    This is great. Not all stories are worth telling the world about, that’s for sure.

    One of the very smartest things I’ve heard in a very, very long time

    via - getbeta

  15. Let your failures free you so that you may succeed

    Michael Rogers just won his first Tour de France stage. It is his tenth TdF.

    His post race interview:

    The main thing to take away from this is that Dodger attributes his recent successes - he also won two stages in this years Giro - to a mental shift more than anything.

    Opportunities seem clearer to me now. I’m not scared of the outcome anymore, whereas, previously, I was scared to try something because I was already scared of failure.

    But once you believe in [yourself] and aren’t scared of the outcome things become a lot clearer and opportunities arise.

    The paralysis brought on by a fear of failure is far worse than failure.

    As soon as you fail, that failure is gone and you are now free to try the next thing.

    But if the paralysis stays you aren’t free to do any thing.

    Another quote, this time from François de La Rochefoucauld:

    We promise according to our hopes and perform according to our fears.

  16. #michael rogers #fear of failure #failure #tdf

  17. themostinterestingthing:

    The most interesting thing I’ve found this week is a true story about a bear called Wojtek that was enlisted by the Polish 22nd Transport Artillery Supply Company in WWII.


    They found him when posted in Iran. A kid had him, as a baby bear, in a sack. But Wojtek was not in the greatest shape,…

    via - themostinterestingthing

  19. Know thyself

    There is a veritable shit storm brewing in the comments section of Mumbrella over these ads: mumbrella.com.au/myplates-encourage-women-man-proof-cars-le-chic-range-plates-238867

    Comments include:

    WOW.. Fart jokes and nose-picking. These are puerile and un-funny beyond words.

    And yeah, all Women are so shallow and dumb that they worship shoes enough to put them on their license plates…

    This has hit the jackpot of insulting Men & Women! Good Job….



    Tired, lacks innovation, another dud campaign from people with no ideas.

    Purile crap

    this (apparently ‘class conscious’ is a euphemism for ‘elitist bitch’ now)

    I agree that these ads are totally disgusting. It offends me a great deal.

    I’m assuming the ad. is targeting a certain ‘group’ of people. I hope that ‘group’ have enough money to pay for the plates. Yes, I’m being class conscious. Sue me.

    Wonderful for children to see. Sets a great example………….NOT!!!

    and more like this:

    How utterly disgusting! Is it any wonder we are condoning a youth with NO morals or decorum!! These ads are crass and vulgar! Distasteful and offensive.

    There were some dissenting voices, thankfully:

    Like ‘em.
    Saw the fart one on TV the other night with the missus next to me on the couch, and we both cracked up.
    Almost a “stoner ad”. Well done.

    (Good God you people can get offended about anything.)


    Two questions to ask – would a certain type of women now consider a vanity plate because they saw this ad ?


    Would a certain type of guy think the ads are funny and My Plates might have something for him ? Yes

    Advertising that looks to appeal to everyone is fucking boring as a result.

    then finally

    myself and every woman I know would fart in her own car if they were alone. Or even with friends :-)
    We’re not all precious little princesses whose farts sound like Mozart and smell like roses, sorry, I think your mum and dad lied to you…
    And my only objection to the nose picking ad is that way too much time is taken up showing us what came out of the nose – that was 5 seconds wasted!

    Maybe I’m naive, but I can’t believe the hysteria over these. It’s a joke.

    Maybe I get the criticism from Joe Public - “They’re gross. It doesn’t appeal to me" - but the criticism from within AdLand, trolling aside, is harder to fathom.

    Here is the insight that these guys seem to have missed: The target audience, the kind of people that are likely to want to customise their car with pink number plates, like fart and booger jokes.

    These type of people:



  20. #advertising #insight #audience