When I read the headline about this campaign on creativity-online.com - “Burger King Tests Fan Loyalty by Giving Away Free Big Macs” - I have to be honest… I thought ‘fucking idiots. Of course people are going to rort this just to get free shit’.
But, after actually reading the article, I’ve got to hand it to BK in Norway. Fantastic client.
This is a brilliant strategy that solves a problem that most marketing managers would be terrified to fix: BK had too many fans.
Let me rephrase that: BK had too many of the wrong sort of fan on Facebook.
I don’t think I’ve come across a client brave enough to take on a campaign whose objective is to reduce the number of online followers. And to be fair I doubt there are many agencies brave enough to pitch it.
I’m completely in awe of this campaign.
Bravo Dist Creative!!!
See the article and video here