1. ING Direct have a great website for their “Spend Your Life” campaign.

    It’s a fill in the blank game with custom animations based on what you type.

    The best thing about this???

    They acknowledged that when presented with something like this we all get real juvenile, real quick. The second image is from the animation for ‘shitting’. They have others for the usual ‘fucking/wanking’ suspects. The clever people involved realised it’s far more endearing to play along than pretend we’re all above it.

  2. #advertising #digital #web #ing direct #game #spend your life
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    I loved this. It was great!
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    ING Direct have a great website for their “Spend Your Life” campaign. It’s a fill in the blank game with custom...
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    i just typed the “f” word into this. and it still works! Even “twerking” works! WHO ARE YOU PEOPLE
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